Paper Title Author Name Download
DETERMINANTS OF CONSUMER BEHAVIOUR TOWARD ECO-LABELED FMCG PRODUCTS: AN EMPIRICAL STUDY Vasumathi Palaniswamy, Babiana Roy, Cyril Jonas, Aravind Ram Download
PREFERENCES IN TRAVEL BOOKING: MARKET DYNAMICS BETWEEN ONLINE TRAVEL PORTALS AND THE DIY APPROACH IN THE INDIAN CONTEXT Sunil Vakayil, Akash, Eldho Varghese Download
IMPACT OF PROMOTIONAL EXPENDITURE ON SALES AND PROFITABILITY: AN INDIAN PERSPECTIVE Naresh Saini, Dr. Ashish Kumar Saxena Download
  • Impact Factor
  • 6.325
  • Publisher
  • Taran Publication
    79, Vashist Nagar, Ambala Cantt, Haryana, India